This is a great question and one that cannot be taken lightly. Nowadays it seems like more and more people want to start an online business and that ‘traditional’ businesses have grasped the brilliant opportunity the Internet presents. It seems like every man and his dog desire and wants an online business, but how do they start?The first thing that must be asked is WHY do you want an online business? For example, a single mum who is struggling financially might want to start an online business to create an additional income and to support her family. Similarly, a high street shop might want to start an online business to sell their products to a global audience and to keep up with the competition.There are so many reasons as to why people start an online business, but the key thing here is to have a driving force or a burning desire so as to keep motivated because as much as everyone would want to believe it is NOT all smooth sailing. You need a different mindset to start an online business as there is a different ethos.7 Quick Steps To Starting An Online Business
Concept/Idea: This is a key part as you need to have a feasible idea for your online business as well as a Unique Selling Point. From the two examples, the single mum might have her own product but if not can become an affiliate for an existing product with potential; also, the high street shop owner can set an ‘online shop’.
Domain Name and Web Hosting: The domain name is like your ‘tag’ so selecting a good domain name that is both memorable and search engine friendly is key to developing an Internet business. It is also extremely important to find a reliable web hosting company that can cater for your needs.
Website Design: The website is what the Internet is all about and needs to sell your business. Either design it yourself or commission someone else.
Marketing: I won’t elaborate on the importance of a sound marketing plan, but a lot of time and research needs to go developing a great marketing plan that will target your potential audience.
Building a Customer Database: One of the best things about an Internet Business is that you get easily traceable results; a decent online business, along with its marketing plan will be able to track its customers and then capture their details so as to build a list.
Building Relationships and Repeat Business: It is a known fact that a customer that has bought from you before is more than likely to buy again, if satisfied. You need to build a good rapport with the customers so as to gain their trust and hence repeat business.
Test, Refine and Reinvest: The online business owner needs to be constantly testing its effectiveness of the website and more importantly its marketing plan, refine it needed and then reinvest a portion of the profits to further build the business and/or create new products.
The steps above are not exhaustive but merely give a good outline on how to start an online business.